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Now Available: Guide to Blending Search and Display

KEO Marketing

The days when business-to-business (B2B) marketers could treat search and display as two distinct and separate entities are long gone. Specific Media ). iProspect ). iProspect ). Consider these statistics: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

Specific Media ). iProspect ). For business to business (B2B) marketers, it is critical to ensure that they use their valuable time and resources most efficiently. A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Microsoft ).

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.