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Now Available: Guide to Blending Search and Display

KEO Marketing

The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. The days when business-to-business (B2B) marketers could treat search and display as two distinct and separate entities are long gone. iProspect ).

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Marketer’s Guide to Blending Search and Display

KEO Marketing

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” iProspect ). Download the Marketer’s Guide, How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI , today.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. My take: Go back to the drawing boards and brainstorm with your R&D, engineering, sales and marketing people to make a list of problems that existed and are solved by your offerings. How can you accomplish all that?