Business to Business Eye-Tracking Sales Management WOM 
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. The four criteria sales reps use to qualify prospects. CMS: Content Management System.
Hubspot
MARCH 10, 2016
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. 4) B2B (Business-to-Business).
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