Remove Business to Business Remove Disintermediation Remove Personalization Remove Press
article thumbnail

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Often closing the deal requires participation by many members of your sales team.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. Disintermediation (3). Media (258).