Tony Zambito

OCTOBER 18, 2015

Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing. The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. It is time for businesses to move beyond buyer profiling.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

B2B Digital Marketer

SEPTEMBER 22, 2020

00:36 – John’s background in B2B Digital Marketing. 07:56 – Taking the deep insights and applying it in marketing. 17:26 – Why a majority of modern B2B digital marketing is overrated. 20:47 – What to do in order to be a disruptor. 30:39 – The one question every digital marketer should ask themselves.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Convince & Convert

FEBRUARY 23, 2012

There are a lot of micro-issues at play here in terms of the prevalence of deep information on websites, people’s moving away from voicemail and telephone communication as their primary means of business to business connectivity and some other things there. How does that differentiation in brand manifest in social media?

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Anteriad

APRIL 25, 2023

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84