Business to Business CTR PPC WOM 
Hubspot
JUNE 19, 2014
B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. PPC: Pay-per-Click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website. CPL: Cost-per-Lead.
Hubspot
MARCH 10, 2016
When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). 15) Clickthrough Rate (CTR).
Expert insights. Personalized for you.
28 
Let's personalize your content