Business to Business CPL Leads WOM 
Hubspot
JUNE 19, 2014
B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). CPL: Cost-per-Lead.
Hubspot
MARCH 10, 2016
4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation.
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