How to Use Account Based Marketing as a Matchmaker for Your Marketing and Sales Teams
Full Circle Insights
NOVEMBER 25, 2020
But modern business (like modern love) can be complicated, especially on the business-to-business (B2B) side. Many B2B companies have responded to these challenges by adopting an account-based marketing (ABM) approach. If there’s a disconnect between marketing and sales, an ABM strategy won’t work as well.
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