B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. In our consumer lives, most of our purchases are for our own personal, individual use: our phones, shoes, shampoo, and myriad other items are things we buy for ourselves. But it’s also widely misunderstood.
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