How To Enable B2B Content Bingeing
PathFactory
DECEMBER 17, 2018
Think about it: If a B2B buyer has a genuine interest in your brand, a hunger to learn and self-educate, and a burning problem that you can help solve, they will consume more of your content in one session if given the opportunity. As marketers, our collective definition of the marketing qualified lead (MQL) is an important one.
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