How To Enable B2B Content Bingeing
PathFactory
DECEMBER 17, 2018
Think about it: If a B2B buyer has a genuine interest in your brand, a hunger to learn and self-educate, and a burning problem that you can help solve, they will consume more of your content in one session if given the opportunity. Across all of our inbound marketing in 2017, 32% of those who agreed to a first meeting FMB’d.
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