How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns
accelerate agency
FEBRUARY 14, 2023
The most successful SaaS companies spend around half their revenue on marketing, and for startups, this can be considerably more. This is much higher than the overall average, but remember, SaaS companies don’t have the same outgoings as something like an ecommerce brand, for example. Does spending more on marketing equal more success?
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