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Pressure

Content Standard

Seventy-seven percent of households purchased their first TV set during the decade. For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. Wages were double or triple what they had been in 1935.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Seventy-seven percent of households purchased their first TV set during the decade. For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. Wages were double or triple what they had been in 1935.