Rick Short Explains How to Turn Staff Into Prolific Bloggers
Online Marketing Institute
JUNE 30, 2009
To me it involves things like time, money, utilization rates, and (most importantly) contact generation. There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program. Which channel is more efficient for you? If blogging truly offers no benefits, big deal.
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