Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs can be an incredible way to reach your audience, answer their burning questions, and build a loyal following.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hinge Marketing

NOVEMBER 12, 2015

CPA firms rely on networking and word of mouth to drive new business. Differentiation is one of the toughest challenges for a CPA firm. But our research has shown that firms with a strong differentiator are more likely to grow and thrive. Challenge 3: You don't know how to talk about yourself. Sound familiar?)

Cost per Acquisition 48

Cost per Acquisition CPA Work Management Marketing Management 48

Marketing 261

APRIL 5, 2021

Instead, differentiate your brand by solving a unique challenge for a specific business sector. I recommend using Credo’s hourly rate calculator. When just starting as a freelancer, it’s hard to say no to new opportunities—you might even find yourself cutting your rates because you’re eager to bring money in.

Planning 62

Planning Work Management Paid Search Agency Marketing Management 62

Convert

MARCH 14, 2022

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. What is Conversion Rate? Conversion rate is the number of conversions divided by the number of visitors to the site.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. What is Conversion Rate? Conversion rate is the number of conversions divided by the number of visitors to the site.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. You'll increase your clickthrough rate! Bonus points if you send them emails about your discounted rates after already locking them in to your full price. That's just a waste of a tweet/post/update.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28