Burn Rate De-duplication Marketing Automation Marketo 
Zoominfo
APRIL 23, 2020
Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If The single failure in an otherwise successful sales or marketing approach is often bad data. Burned by Churn. How Do You Measure Data Quality?
DiscoverOrg
MAY 7, 2019
Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If The single failure in an otherwise successful sales or marketing approach is often bad data. Burned by churn. How do you measure data quality? vs. “avenue”).
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