Burn Rate De-duping De-duplication Presentation 
Zoominfo
APRIL 23, 2020
Uniqueness : Are there duplicate records? Consistency : Is the data presented in a way that is the same as similar records? We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Burned by Churn. Can records be combined?
DiscoverOrg
MAY 7, 2019
Uniqueness : Are there duplicate records? Consistency : Is the data presented in a way that is the same as similar records? We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Burned by churn. Can records be combined? vs. “avenue”).
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