B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. 100k, I can likely afford to spend more per lead. Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend.
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