NuSpark Consulting

JUNE 9, 2012

Bear in mind that audiences will start out small, but if you’re marketing your site properly, audiences will build, and retargeting impressions will begin occurring. This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. Various DSPs and networks have their own pricing models.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

Bear in mind that audiences will start out small, but if you’re marketing your site properly, audiences will build, and retargeting impressions will begin occurring. This is a Google study showing the high click-through rates (CTR) a few days after seeing retargeting ads. Various DSPs and networks have their own pricing models.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Terminus

MAY 23, 2019

But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. And too often B2B marketers end up in this scenario: You’ve measured everything. Sometimes hundreds.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20