Burn Rate CMO De-duping Information 
Zoominfo
APRIL 23, 2020
vs. “avenue”) Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Burned by Churn.
DiscoverOrg
MAY 7, 2019
Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Burned by churn. vs. “avenue”).
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