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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

The ultimate goal of the demand generation process is to cultivate a buzz around your brand that propels your target audience through the sales process. It’s about taking that buzz you’ve created around your brand and turning it into tangible leads that can potentially result in sales.

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How to Harness the Power of Social Media for B2B Lead Generation

Albacross

Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock. According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Once that is sorted out, you can launch paid social programs geared toward high conversion rates.

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6 Proven Advertising Strategies for Online Success

Single Grain

It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market. An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?