The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
No dearth of traffic for e-commerce A significant hurdle with A/B testing is not having enough traffic which means results can be biased. A 7 figure Shopify store easily gets hundreds of thousands of visitors, but a series D B2B company would probably get ¼ of that traffic. More traffic ? But perhaps you’re not there yet.
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