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How to increase event attendance: 15 proven ways to get people to come to your events

SpotMe Blog

Use social media, email marketing, and promotional partnerships to spread the word. High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. Using marketing automation tools to send the right content to the right people at the optimal time.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. Activity challenge. AI – Artificial Intelligence. Blackout date.

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Is Automation the Right Marketing Solution for You?

Hinge Marketing

Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. That’s the how. To combat this, you need to send information germane to individual prospects.

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Is Automation the Right Marketing Solution for You?

Hinge Marketing

Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. To combat this, you need to send information germane to individual prospects.

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure.