article thumbnail

The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

article thumbnail

Marketo’s May ‘22 release: Viva la Veeva!

Martech

This powerful integration empowers marketers to create customized cross-channel experiences for healthcare professionals (HCP). Access marketing collateral relevant to the deal. News, clinical support, and other valuable content can be automatically delivered. Share impactful content via attaching PDFs to the chat.