Bundling, Google, Privacy and Website Personalization

CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

APRIL 26, 2024

The earliest CDPs actually bundled the database building capability with an application. We later added a sixth point relating to two real time capabilities: access to individual customer profiles, for things like call centers and website personalization, and real time event triggers, for things like responding to dropped shopping carts.

Enterprise Management

Enterprise Management Work Management Marketing Management Ideal Customer Profiles

Top 24 A/B Testing Tools for 2024

Convert

MARCH 13, 2024

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. Shopify, WordPress, Mixpanel, Hotjar, Google Analytics) Support: Live messaging, phone, email, and knowledge base with more to come. G2 rating: 4.7/5

Budget Programs

Budget Programs A/B testing Enterprise Management Tools

B2B Marketing Zone

CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Top 24 A/B Testing Tools for 2024

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