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The Demand Generation Strategy Guide

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Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. First party intent data, meanwhile, is sourced from activity happening across your web properties.

article thumbnail

The Demand Generation Strategy Guide

Zoominfo

Behavioral scoring can include a combination of third party and first party data. For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. First party intent data, meanwhile, is sourced from activity happening across your web properties.