Mereo

MAY 25, 2023

Selling companies like the subscription pricing approach (whether or not they have a software as a service offering or leased physical product) because it creates a more predictable revenue stream. Also consider how bundling and packaging can impact price discounts and adjustments. What term of subscription do you offer?

Pricing 36

Pricing Price Bundling Marketing Management 36

Mereo

MAY 18, 2023

And, most importantly, your leadership team should be able to use this strategy to replicate the process for any product updates or new solutions into the future. Retention: Defined typically by revenue or customer numbers, but may also include rates by geography, industry or other market / product segment.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Mereo

AUGUST 29, 2019

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Do I not mean product anyway? Solution” encapsulates products, services, packaged bundles or kits. Is it just a preference? That is not what we have here.”.

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

Mereo

MAY 26, 2021

How can your product marketing and management teams and overall selling organization prepare for this strategic shift? Fixed price packaging offers a fixed price for a single product or bundle, a fixed set of features, and a fixed price per term. Remodel Your Value Proposition.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94