Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL).
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