Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable.
40 
Let's personalize your content