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Apples and Oranges

ANNUITAS

  While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our lead management issues.    Lead management goes beyond focusing on the top of the funnel i.e., demand generation. Marketing Automation Technology. lead scoring). 

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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Emphasis on "dynamic."