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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing. We use a web service for revealing the company name of the visitors on our website.