LeadSloth
OCTOBER 18, 2010
The companies that are successful with Marketing Automation take a different approach. An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Process First. That was hard. Getting Started.
Customer Experience Matrix
NOVEMBER 19, 2008
My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists.
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Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.
ANNUITAS
AUGUST 19, 2010
It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management. While marketing automation can automate lead management, it cannot deliver lead management.
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