Bulldog Solutions, Buying Cycle and Twitter

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing? You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

Three key ones that we look at: profile match, engagement level, and buying cycle position. The third dimension we use is the lead's position in the buying cycle. Buying cycle is tricky, since decision makers and influencers can be at different individual stages in the process from each other.

Lead Ranking

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B2B Marketing Zone

Marketing Content That Sells

Numeric Scoring: The Key To Lead Management Success

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