Bulldog Solutions Business MQL Service 
ANNUITAS
AUGUST 19, 2010
It addresses the entire buying cycle from response all the way through to close and even retention and customer service. By developing this process, both marketing and sales now know exactly what a Marketing Qualified Lead (MQL) is, which will ultimately lead to increase the lead quality and sales close rates.
Online Marketing Institute
JULY 31, 2009
They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). and set a numeric threshold that leads must attain before they earn the MQL status and get passed to sales. We use a web service for revealing the company name of the visitors on our website.
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