Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But there are plenty of other options, particularly for marketers with limited budgets. They focus on email nurturing campaigns and marketing measurement.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. Matthew Quinlan , VP Field Operations, Loopfuse. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Jeff Pedowitz , President and CEO, The Pedowitz Group.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100