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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. Keep It Simple & Back to the Basics.

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Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Call center technology company Genesys shares customer stories on their website to show how their cloud-based and on-premise software is making an impact on businesses. Does the content type speak to your buyer personas?