Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Syndacast) Only 6.9% of email subject lines analyzed included emojis.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Engagio

OCTOBER 13, 2020

Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

OCTOBER 1, 2019

Larger buying committees ( 12 – 16 people) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Hubspot

AUGUST 27, 2012

Here are 33 statistics that give you a glimpse into where the future of marketing is headed! 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Gartner ) Tweet This Stat! 5) 84% of B2B marketers use social media in some form. Source: MindFire ).

Stats 28

Stats Allocation Marketing Automation Services Planning 28