54 Content Marketing Stats to Guide Your 2018 Strategy
SnapApp
DECEMBER 4, 2017
The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. Mobile will account for 72% of US digital ad spend by 2019. Gartner. . .
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