Budget Management CTR Inbound Marketing Purchase Intent 
Engagio
OCTOBER 13, 2020
These firms are adopting ABM to drive growth, even as results from inbound marketing have flattened due to competition and noise. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. Are they a customer?
Single Grain
SEPTEMBER 22, 2023
Purchase Intent: This stage is still relatively distant from purchase intent. Keyword Strategy for This Stage In this stage, target keywords that indicate strong purchase intent. Purchase Intent: Purchase intent is very high at this stage, making it a top priority for optimization.
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