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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics.