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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. 100k, I can likely afford to spend more per lead.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. 100k, I can likely afford to spend more per lead.