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B2B Marketers Need to Get on Board with Social Media… NOW!

Adobe Experience Cloud Blog

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. . BtoBmagazine – BtoB Online – The resource for # marketing strategists. Storytelling through content marketing, blogs, social media & more.

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Marketo's Modern B2B Marketing. Ardath Albee's book eMarketing Strategies for the Complex Sale. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's book eMarketing Strategies for the Complex Sale.