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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. That’s the first thing I suggest when it comes to demand generation. NOTE: generic product, not our product.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business. Your department.