How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity
Vision Edge Marketing
JANUARY 9, 2013
As are result, we turned to some of the pioneers in the brand measurement space to provide a foundation for how to measure brand equity in a customer-driven environment. Keller coined the term customer-based brand equity as the “differential effect of brand knowledge customer response to marketing the brand.”
100 
Let's personalize your content