B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.
120 
Let's personalize your content