Building Content Marketing Strategy – 10 Steps
Marketing Insider Group
JANUARY 2, 2013
Social media can be used to turn a B2B transaction into a P2P relationship. This is the new marketing: it’s more about educating than broadcasting. A YouTube video and a podcast is not to far out. Some of the slides where the basis for my Web 2.0 Think like a publisher. Go multi-format. Tweet about all of it.
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