How to Do A/B Testing in Marketing (A Comic Strip Guide)
Convert
OCTOBER 27, 2021
Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Multivariate Tests. A multivariate test is like an A/B/n test on steroids. Without running a multivariate test, you may have ignored headline 3 entirely.). The result? Multipage Tests.
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