How to Create a Truly Omnichannel Media Plan
Bionic
MAY 5, 2023
This is just a small sample of the nuances you will need to handle when omnichannel media planning. So, you have separate modules for broadcast, cable, print, digital, programmatic, social, etc. Magazines : measured in fractions of pages, purchased by month, priced in gross, materials due dates, KPIs include circulation.
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