Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Instead, you send your email creative to the list owner, and that owner broadcasts your message. A bulk rental is also a one-time, “blind” use, but typically involves broadcasting to an entire list without the use of any select criteria. Bulk Rental/Co-Branded. Bulk rental and co-branded emails are variations on list rental.
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