How to put together a top-tier SaaS marketing strategy
Sprout Social
JANUARY 30, 2020
Once someone becomes a customer, SaaS companies are responsible for consistently communicating and marketing to them to prevent churn. When someone churns, they’ve basically dropped out of your funnel. According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually. PPC and social ads.
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